Contact Us
Contact Us Stock Check

Brand Style Guide

 

Style Guide Downloads policy

We are providing you with the guidance and file details as to how we expect our employees, customers, distributors, and partners to utilize our various logos and brand images. You can download the PDF file of our Brand Style Guide for Standex Electronics on this webpage.

If you have additional questions, you are encouraged to reach out to brian.siegel@standex.comfor any needs or clarity on our branding or communications.

Style Guide Assets

Design and Visual Identity

Logos

Standex Cares

Typography and Fint

Slogan

Color Palette

Download Standex Electronics Brand Style Guide

download

Design and Visual Identity

The information on our brand style guide provided here is intended for you, customers, and employees to have global anytime access to the details around how to properly utilize our registered and trademarked logos, images, visual identity assets, and font. As Standex has grown through the decades, numerous acquisitions, and other changes – we strive to provide consistency around the methods we engage through our graphics, typography, and have standards with appropriate flexibility with the resources and tools via our website, messaging, and interactions with print, digital, and the like. You can view additional information on our Businesses and Brands here:https://standexelectronics.com/about/businesses-and-brands/

Logos

Standex Cares

Corporate Social Responsibility

Standex is dedicated to improving lives in the community through our Standex CARES program, which is led by way of our Corporate Social Responsibility program and Philanthropy Council. Here you will find our main logo and also supporting “badge” logo where we utilize these for materials, impact reports, events, and employee engagement. You can view more details on these initiatives and updates here: https://standexelectronics.com/about/community/

Typography and font

Typography

We utilize the Netto (Apple) and Calibri (Microsoft, Word) font styles that are very similar, but are utilized by different software packages and platforms. We have found that in general, Apple and Microsoft products are accessible and utilized throughout the globe, which is why we strategically chose these font types. Typography includes the headers, how it’s utilized, quotes, and the like. We utilize the fonts to generate consistency needed for various content, product marketing, announcements, press releases, and the like to drive a similar standard throughout our businesses.

Slogan

Slogan and Hero Image (block S)

We utilize what we term the “S block” logo for Standex, then apply our divisional, and/or business unit into a layered like logo stack for identification. These are registered trademarks.

Our slogan is “partner, solve, deliver” which is a registered trademark. This sometimes alternates within our logo stack for layering in the slogan identifier. To discover more about how we approach our work internally, and engage customers externally via the “Partner, Solve, and Deliver®” approach, please visit here: https://standexelectronics.com/about/partner-solve-deliver/

Color Pallette

Standex Colors

The color standards represented here should always be adhered to

 

Red

CO M100 Y100 KO  R237 G28 B36  Hex Code ED1C24  Pantane 199

Rich Black

C20 M20 Y 20 K100 R19 G12 B14 Hex Code 130C0E Pantone Black C

Gray

C15 M15 Y 15 K55 R117 G115 B115 Hex Code 757373 Pantone Cool Gray 9C

Northlake Engineering Colors

 

 

Light Blue

C82 M39 Y0 K0 R13 G132 B199 Hex Code 0D84C7

Dark Blue

C100 M70 Y0 K20 R0 G74 B123 Hex Code 004A7B Pantone 299

Light Gray

C20 M16 Y16 K0 R203 G202 B202 Hex Code CBCACA Pantone Cool Gray 9C

Gray

C15 M15 Y15 K55 R117 G115 B115 Hex Code 757373 Pantone Cool Gray 9C

Rich Black

C20 M20 Y20 K100 R19 G12 B14 Hex Code 130C0E Pantone Black C

Standex Meder Electronic Colors

Blue

C74 M23 Y0 K0 R30 G157 B216 Hex Code 1E9DD8 Pantone 299

Rich Black

C20 M20 Y 20 K100 R19 G12 B14 Hex Code 130C0E Pantone Black C

Red

CO M100 Y100 KO  R237 G28 B36  Hex Code ED1C24  Pantane 199

Meder Electronic Colors

Blue

C74 M23 Y0 K0 R30 G157 B216 Hex Code 1E9DD8 Pantone 299

Gray

C15 M15 Y 15 K55 R117 G115 B115 Hex Code 757373 Pantone Cool Gray 9C

Rich Black

C20 M20 Y 20 K100 R19 G12 B14 Hex Code 130C0E Pantone Black C

Agile Magnetics Brand Colors

Dark Blue

C87 M46 Y0 K30 R0 G91 B146

Light Blue

C49 M0 Y0 K0 R113 G208 B246

Dark Yellow

C0 M6 Y100 K0 R295 G229 B0

Light Yellow

C15 M15 Y 15 K55 R117 G115 B115

Rich Black

C20 M20 Y20 K100 R19 G12 B14 Hex Code 130COE Pantone Black C

SUBSCRIBE TO OUR NEWSLETTER

We Will Use The Email Address You Provide To Send You Marketing And Promotional Materials Through MailChimp.

Tradeshows & Events

electronica India 2019
Time: September 25-27, 2019
Place: India Expo Center, Greater Noida, Delhi NCR, India
Booth No.: EI21
For More Details, Click Here.

Follow Us

Focused. Leadership

Video
Download Table
Products compare