New parametric search tool allows users to specify their search filters and parameters, then directly purchase via a wide distribution network
CINCINNATI — January 7, 2019 — Standex Electronics today, announces the launch of a newly integrated advanced search tool now live on their global website at www.standexelectronics.com. This “Parametric Search” resource is also viewable at the following link: https://standexelectronics.com/stock-check/.
This functionality is intended to continue building upon their online experience through investments in multiple digital assets to attract customer visits, web inquiries via contact form, and traffic that translates into revenue generating engagement.
As this is not a full-scale e-commerce platform, it is a middle ground between the Standex Electronics primary website, searching for specific parts and component requirements, and ultimately guiding a user to a distributor for purchase of a fitting part by way of the various filters. Having more than 2,000 part numbers searchable by electrical parameters, this integrates with their global distribution stock check tool. A large element of success with this tool will not only be the searchability of parts, but the empowerment Standex will have in regards to capturing essential web traffic and visitor information for lead generation and tracking aimed at engineers, buyers, and other target markets and constituents interested in their application engineering, products, and capabilities.
These insights will be key, along with current data Standex teams utilize for advancing the business through strategic growth work like new business opportunity leads and inquiries, tradeshow leads, request for quotes driven by online efforts, distribution co-marketing and point of sale reports, follow-up reports, web leads and site analytics, social media reports, and more that they study monthly in order to evolve forward in positive ways.
“We are excited for this parametric search tool to launch as an integrated part of our website,” said Julie Dargie, Senior Global Marketing Manager, Standex Electronics who championed the project. “This will benefit customers greatly and assist in how our global marketing teams are always looking for ways to improve with how we interact with leads and inquiries, and support more efficient and effective manners of how we can partner with engineers, buyers, and our target markets.”
This digital functionality reflects the dedication to continuous improvement, and constant assessment of ways Standex addresses marketing efforts via modern approaches with methods that advances their reputation, awareness, visibility, leads, user experience, online interactions, branding, and communications. Moreover, this streamlines the ease-of-use with finding their business and ordering the sensor and magnetics components they offer.
As a manufacturer of both standard and custom engineered solutions, Standex Electronics provides a partner, solve, and deliver® approach through their global footprint, comprised of nine geographically situated locations, diverse product lines, and dynamic capabilities — developing value-add packaging designs for a variety of applications. You are invited to follow their company on social media at Facebook, LinkedIn, Twitter, and YouTube, and for further information email [email protected]lectronics.com.
About Standex Electronics
Standex Electronics is a worldwide market leader in the design, engineering, and manufacture of standard and custom electro-magnetic components, including magnetics products and reed switch-based solutions.
Our magnetics offerings include planar, current sense, and conventional low- and high-frequency transformers and inductors. Reed switch-based solutions include Meder, Kent, and KOFU brand reed switches, as well as a complete portfolio of reed relays, and a comprehensive array of fluid level, proximity, motion, water flow, HVAC condensate, hydraulic pressure differential, capacitive, conductive and inductive sensors.
We offer engineered product solutions for a broad range of product applications in the transportation, automotive, medical, test and measurement, military and aerospace, aviation, HVAC, appliance, security and safety, industrial, general power, renewable energy, and energy storage markets.
Standex Electronics has a commitment to absolute customer satisfaction through a partner, solve, and deliver approach. With a global organization that offers sales support, engineering capabilities, and technical resources worldwide – we implement customer driven innovation that puts the customer first.
Headquartered in Cincinnati, Ohio, USA, Standex Electronics has 10 manufacturing facilities in seven countries, located in the United States, Germany, China, Mexico, the United Kingdom, Japan, and India.
For more information on Standex Electronics, visit us on the web at standexelectronics.com.
+1 508-295-0078 ext. 111